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The Nike Cortez Discount Shop has long been considered a West Coast shoe, a connection that Nike will mine with its latest campaign around the retro model. Releasing on June 1 are these two special California colorways, one tied to Compton and one tied to Long Beach.Nike will collaborate with new endorser Kendrick Lamar on a pair of West Coast sneakers inspired by his latest album. Shown here are photos leaked by @sinshouhin_com on Twitter of an upcoming Kendrick Lamar x Nike Cortez dressed in red with references to Lamar's Damn album on its tongues.
The Nike Cortez Purchase is a favorite of Lamar's, who has rapped about the model, and an important shoe in his native California.Joining models like the Air Jordan 1 and Air Max 1 in Nike's "Los Primeros" Collection for Hispanic Heritage Month is the Cortez, which is running with new energy following the addition of Kendrick Lamar as brand ambassador.Standout features on the shoe include references to Lamar’s DAMN album on the tongues, as well as his initials on the left and right heel and “TDE” on the dubraes as a nod to his label.
The Nike Cortez Buy Onlinemade its debut in 1972 and was one of the first running sneakers released by Nike. Designed by Bill Bowerman, they featured a clean upper with a full length EVA foam midsole and a rubber outsole molded in a herringbone pattern. They regained popularity when they were worn on screen by Tom Hanks in the film, Forrest Gump. The Cortez has been retroed numerous times in various styles, colorways and versions.
The iconic Nike Cortez Order wouldn't exist without Kenny Moore, a former Oregon track star who became Nike's first product tester 52 years ago.As the story goes, Moore suffered a broken foot in 1965, leading his coach and Nike co-founder Bill Bowerman to take a closer look at his sneakers. What he discovered was that Moore was running in a high-jump shoe and not a proper running model, which sparked the idea to design one for him.
Now that Kendrick Lamar has partnered up with Nike, expect a lot of collaborative work between both parties. First up, the Kendrick Lamar x Nike Cortez DAMN you see above.The Kendrick Lamar x Nike Cortez Shop DAMN is said to be just once of several pieces from an upcoming collection inspired by his latest album, DAMN. The Kendrick Lamar x Nike Cortez DAMN pictured comes dressed in a Red and Black color scheme constructed out of nylon and suede. Red takes care of the upper and sole unit, while the Black detailing can be found on the Nike Swoosh branding, stripe on the midsole and heel.
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