Fengjingye
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The initiative, named "E-Marco Polo nike air force 1 mid 07 black womens ," will provide Chinese consumers the direct access of selected Italian brands from the fashion, food and beverage, beauty and other sectors through cross-border e-commerce and without the need for physical operations.
The partnership with a leading e-commerce player like Alibaba was a "fundamental element" in order to be present efficiently in a market of great potential such as China, Francioni said.
The initiative followed up the signing of a Memorandum of Understanding (MOU) between Alibaba Group and the Italian government in June 2014.
The Chinese market has surpassed the United States in terms of total retail sales via online channel and has shown a double digit growth rate over the last year as regards the online purchase of foreign goods.
"The e-commerce allows SMEs to enter the Chinese market in a certainly more cost-effective way compared to traditional channels and reach a continuously growing target of hundreds of millions of e-shoppers," Stefano Favale nike air force 1 high black womens , Head of SME at Intesa Sanpaolo, told Xinhua.
Favale underlined that the initiative, also thanks to the two banks' privileged relation with SMEs, will sustain these "real engines" of the Italian economy on their path to internationalization in China, an extremely important market for them.
International brands on Tmall Global nike air force 1 low white womens , launched in February 2014, benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Tmall who have access to a variety of branded products sourced and fulfilled from overseas countries outside of China.
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