Xiamumu
Posts 37
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In January, 2006 Adidas acquired Reebok International, Ltd., the current exclusive uniform and apparel provider for the National Basketball Association (NBA). Following this acquisition, adidas superstar shoes proceeded to sign an eleven (11) year contract with the NBA, taking over the position of the exclusive uniform and apparel provider. Over the next three years this move would prove to be advantageous for all parties involved. With the NBA's efforts to bolster their international image, especially with the rise of international basketball teams throughout many nations being developing rapidly, the NBA has found a great powerhouse in the internationally recognized Adidas name to achieve this goal. This move also made it possible for the Adidas Company to gain stronger recognition in the United States through the NBA connection, and Reebok would continue to manufacture and provide the sports shoes that have made them a well recognized commodity, under the adidas originals superstar 2 ownership.
This move has allowed the NBA to move forward with an aim to global marketing of the NBA products, and apparel, while at the same time increasing the number of retail outlets open to an international market. This market includes over 100, 000 retail stores in 100 counties, as well as the world's only NBA Store in Now York City. In conjunction with this new image, the NBA is making significant moves in community outreach programs through charity contributions, which continues to improve their image throughout the world, and making the NBA much more than an "American" past-time, but also an internationally recognized organization, with significant ties to the international community as a whole.
In addition��the World Cup, the most anticipated event of the game, regularly features adidas stan smith red as a major sponsor of the various soccer clubs of the competition. Such is one of the best reasons why the brand continues to maintain its integrity in the sports equipment industry.
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