ellisstoltenberg
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Finding a Niche
Up to this nike air max 90 essential white point in the sneaker game, the tech aspect is pretty bland with little information shared by brands. Nike changes this with the Air Max 1.
The nike air max 95 mens sale notion of Air wasn’t new but making it visible was. Visible Air was one of the main drives behind the Air Max 1, the first sneaker to feature a window into the tech a consumer would be buying into.
It was revolutionary not for its technological significance, but thanks to the genius behind its marketing. All of a sudden, the technology and cushion that goes into a shoe is a matter of fascination.
When nike shoes for men on sale the Air Max 1 drops in 1987, it debuts to the curious eyes of runners and casual sneakerheads alike. The price point wasn’t exactly cheap, but it hardly mattered. The Air Max 1 separates itself early on by letting us actually see what’s cushioning our steps.
Tech Matters
Adding to nike air max 1 premium men's the unexpected Air Max 1 is the actual Air bag itself. Up to this point, Nike was focusing on ground-feel for their runners, and they weren’t alone. The footwear industry was looking to make runners a bit more streamlined, letting chunky midsoles fall by the wayside.
Tinker’s design proposed something a bit bolder when it included an Air bag that was Nike’s biggest to that point. And then, the question became, “why stop there?”
Each of the models to follow the AM 1 would come with more robust Air bags and bolder looks.
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