Kellyada
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The Nike Roshe Run has a nike outlet bad reputation in 2019. It’s become the footwear signifier for the uncool, the uninitiated into the world of sneaker hype, a stain found during deep dives into the Instagram accounts of those who wouldn’t want you to know they’ve owned a pair. But this wasn’t always the case for the Roshe: It led the minimalist movement in the footwear industry and was a stepping stone for a lot of people who today fancy themselves “sneakerheads.”
Designed by Dylan Raasch more as a nike outlet uk personal project than a company-driven initiative, the original Nike Roshe Run released in 2012 with a one-piece outsole, a two-piece upper with minimal lacing, and a streamlined look. Inspired by Zen ideology—the original “Iguana” colorway took cues from moss found in Buddhist temple gardens—the intensely simple design offered a fresh aesthetic in the burgeoning world of lifestyle sneakers. But then came the real kicker: The Roshe Run’s ticket price read just $70.
“It’s been a while,” says Joe Staley, owner nike trainers womens of Kentucky sneaker boutique Oneness, thinking back to those days. “But I feel like I remember the first thing noticeable was the price. And the shape. It was something new, and we felt at the time that a lower-priced model may be a solid buy, and the shape felt right. None of us knew what it would end up being.”
The Roshe had a run all its own, taking nike trainers mens over lifestyle sneaker design in a way generally reserved for the latest Jordan release. The shoe came out with no marketing campaign, no flashy unboxing events from celebrities, and in a day and age—yes, we’re calling 2012 a day and age—when the boutiques and just a few influencers held the most sway. The shoe was able to stay a cornerstone of sneakers until 2014, simply because it was cheap, easy to purchase, even easier to wear, and co-signed by the right people.
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