Fengjingye
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A scene from The Grandmaster starring Tony Leung (Right)
"What Chinese films have been loved by foreigners?" This is a question that has long bothered Chinese film industry insiders who want domestic works to be welcomed overseas. Yet cheap air max 270 kids , Chinese films still remain a niche concept outside their home country. Films produced 10 years ago, even 20 years ago, such as Farewell My Concubine (1993), To Live (1994), and Crouching Tiger, Hidden Dragon (2000), are still the most representative Chinese films in many foreign audiences' eyes.
This should come as no surprise cheap air max 270 mens , as American films hold a more than 92 percent market share of the global film market, while European films account for an additional 6 percent. This leaves Chinese films having to compete with countries like India and Japan for that remaining 2 percent.
Situation overseas
In the eyes of audiences outside China, "the Chinese film market" and "Chinese films" are completely different concepts - while the former represents box office and potential, the latter is much less attractive.
In 2013, the Chinese film market earned 21.80 billion yuan ($3.54 billion) in total box office revenue, bringing in an overwhelming 12.77 billion yuan domestic films accounted for over half this amount. However, all 45 of the Chinese films exported that year grossed only 1.41 billion yuan in the international market cheap air max 270 womens , less than the combined box office (1.45 billion yuan) Iron Man 3 and Pacific Rim earned in China that same year. Even box office miracles like Lost in Thailand (2012), which took in over 1.2 billion yuan at home, earned less than $100,000 in the North American market.
Ever since 2010, when overseas sales of Chinese films peaked at 3.5 billion yuan, that number has begun to reduce by 50 percent every year.
There is a phenomenon in China where commercial directors are not that eager to pursue the overseas market, while directors who made their names through foreign markets often depend more on European film festivals rather than domestic box office to earn a name for themselves.
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