rachelasoler
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adidas has selected Justin Bieber as “The One” to carry on its latest athletic sportswear label aimed at the teenage lifestyle sector as the global brand and global pop-culture icon team up to launch the adidas neo lite racer trainer mens Collection. This two-year partnership will feature Justin Bieber as the face of the NEO seasonal campaigns as soon as the upcoming Spring/Summer 2013 collection in February. To celebrate this partnership, adidas and Bieber teamed up for the “Find My Gold Shoes” contest, but once 2013 rolls around, the Justin Bieber x adidas NEO will be available to all. Your thoughts on this growing farm of “signature celebrities” for footwear brands?
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The adidas zx flux adv uk sale is back in a big way thanks to collaborations with wings+horns and the new adidas ZX Flux ADV model. The ZX Flux ADV takes what was so popular about the lifestyle instant-classic from a few years ago – the retro inspired outsole unit, easy slip-on construction, and breathable mesh upper and simplifies things for a more luxurious, minimalist take. The latest pair even breaks out laces that look almost identical to the ones used on Kanye’s adidas Yeezy 350 Boost. Throw in a suede heel counter and trefoil branding on the tongue.
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Over the course of his long-running relationship with adidas, legendary designer Raf Simons has culled a fascinating design ethos; one that modifies some of the Trefoil Brand’s most iconic silhouettes just enough while still keeping the core of what made them so popular in the first place intact. Now, Simons is continuing his compelling combination of visions quite literally with a quintet of new takes on the adidas Stan Smith, creations that first debuted at Paris Fashion Week in January. Inspired by the Trompe-l’oeil (French for “deceive the eye”) painting technique, Simons has chosen five silhouettes from the adidas archives — the Micropacer, the LA Trainer, the Torsion Conquest Super, the Samba, and the Peachtree — and superimposed them over the adidas stan smith primeknit white modeling. Each pair also features intentionally aged details like stains, scuffs, and exposed glue.
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Returning back to basics after a series of missed shots and wild recreations, adidas is presenting a fitting quality upgrade to the classic Superstar silhouette. Seen wildly throughout college campuses across the nation as well as finding itself in a permanent spot on many adidas fans’ weekly rotations, the classic model and its statement shell toe have become synonymous with the adidas banner itself. Dubbed the adidas superstar 80s primeknit black, the newest iteration shines the upper through a more luxurious lens, tooling the overall construction in a buttery smooth leather material. The typical Three Stripes branding is enlarged, adding a transformative yet subtle tweak to the typical idea of the model.
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