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Michael Jordan hasn’t played in an NBA game in almost two decades, but the parlor game for fans and the media
about who is the “greatest of all time” is thriving, fueled largely by LeBron James’ sustained brilliance. James
passed Jordan in March on the career scoring list and has nine NBA Finals trips. Kobe Bryant ranks ahead of both
players for scoring and had five NBA titles jordan shoes for men
before retiring. Houston GM Daryl Morey argued this month that James Harden is a better scorer than Jordan.
But when it comes to sneakers, nobody comes close. Wholesale revenue at Nike’s Jordan Brand subsidiary hit $3.14
billion in the fiscal year ending May 2019, up 10% from 2018. MJ’s annual take is an estimated $130 million, four
times more than that of James, the No. 2 earner, with $32 million. Arguably, 16 years after he last laced up his
own high tops on the court, more Jordan-branded shoes and apparel are being sold than the signature lines of every
other current NBA jordan shoes for women player. Combined.
“Jordan is being extended as more of a lifestyle brand,” says Cowen & Co. analyst John Kernan. “There is
enormous potential. It can be much bigger than a $3 billion brand.” Kernan cites Jordan strengths in its ability
to create new colorways, relaunch products and manage the supply and demand equation to keep prices high. The brand
has moved beyond just basketball jordan shoes price through
partnerships with French soccer club Paris Saint-Germain and college football blue blood Michigan.
The line got another marketing jordan shoes for sale chip last month
when Nike signed a deal with Zion Williamson, who was the top overall pick in the 2019 NBA Draft. After one year at
Duke, Williamson enters the league as probably its most marketable rookie since James in 2003, and he will be
suiting up in Jordans. His highlight-reel dunks fit perfectly into Nike’s marketing strategy and how NBA content
is consumed on social media around the globe.
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