wangmumul Posts 7
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One of the Nike's core marketing strategies is depend on Zapatillas Nike Air Max Thea Venta Online a group of athletes to promote its products. Nike prefers to have high profile athletes as its endorsers, like Runner Steve Prefontaine, Michael Jordan, and LeBron James. The athletes had positive and negative influence on changing consumer preferences, changes in consumer tastes and priorities, and also consumers' buying decisions. The action and attitude of Nike's chosen spokespersons could bring the impacts on its promotional strategies. For instance, it will attract the athlete's idolater to purchase the products if Nike using a popular athlete as endorser. On the other hand, if the athlete were caught in drug addicted or any immoral attitude, it will affect the customers not to buy Nike's products, thus will affect Nike's sales, revenue and profit. (Cloke M., 2011)
It doesn't matter any more that if the shoes are not suitable for running, because the shoes have become one of the hottest choices and a fashion for the street for hanging out or matching the awesome dressing, especially for the youngers. It is clear that the this sneakers will bring another fads.
The rebranding of Reebok can help Adidas to make larger advancements with women. They want a shoe that can be useful for all visible feature of an active lifestyle. Therefore, marketing Reebok as a well stylish line of shoes meant for active lifestyle might allow Adidas to make larger in roads with women. Reebok should start a line of well stylish shoes prepared toward women with active lifestyles. (Dogiamis et Comprar Nike Air Max 2014 Baratas Online al., 2009)
3.3 Intense Competitors
4.3 Expanding to the Overseas
Nike's excellence marketing strategies are their energy to achieve their market goals. Nike believes the "pyramid influence" that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes' spokesperson, professional teams and college athletic teams to advertise and promote their products to customers. Nike seriously pay attention on the technology producing, design and selling such as e-commerce, high-tech running shoes, Nike+ with Apple, etc. Nike outsourcing their products most of the factorie Nike Free Run 2 Comprar Baratas s are located in Asia such as China, Indonesia and India.
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