lucyjo Posts 503
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The prestige beauty category — which includes makeup, fragrances and skincare products that tend to be fancier than what you find at the drugstore — saw a 7 percent increase in sales last year, according to market research firm NPD Group. The makeup subcategory was particularly strong, with sales of those products surging a robust 13 percent. It’s been a bleak time in many corners of the American mall: Apparel executives have lamented that women are bored of skinny jeans. Gadget retailers are feeling the sting of the lack of a new, must-have smartphone. And even at the food court, some mainstays are struggling to stay relevant as we opt for healthier diets.
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Sephora and Ulta have each posted a string of blockbuster sales results. Estee Lauder, the company that owns its eponymous cosmetics line as well as brands such as Clinique and MAC, recently raised its sales forecast as it says it is sees greater demand for its products. And non-traditional beauty players such as Anthropologie and H&M have announced plans to devote more store space to these items.
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