James004
Posts 7
|
A new Adidas plant set to open next year in Cherokee County is an early indicator of a sea change in the way athletic shoes are being made.Before the end of the month adidas m attitude up will be dropping off its ever-popular NMD_R1 in a new clean white colorway.
Last year, adidas nmd runner began showing the potential of the technology with concepts like Futurecraft 3D, a running shoe made partially out of 3D-printed materials. And now the company's taking that one step further: it created a ready-to-wear pair for its sponsored athletes at the 2016 Rio Olympics. As its name suggests, though, the "3D-printed Winners Shoe" will be limited to those who win a medal in Brazil.
Powell says this doesn’t signal the ultimate end of the mass production of sneakers. But it is a major trend throughout the athletic shoe world, especially since Asian labor costs are on the rise. “Nike, Under Armour [and] adidas pro model are all working very hard on this. We’ll ultimately see every brand participating in this.”
|