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When a visitor arrives at your niche website (niche meaning focused on a specific topic adidas superstar foundation nz , do not deviate), there are 2 options to care for your guest. - 1st option is to get an opt-in, meaning the visitor gives you his email and name in exchange for information that you will email him later. Such emails will have a sales offer at the end of each email, gently reminding your reader the solutions you provide. This is a rapport building method over time. - 2nd option is to motivate the reader to purchase your product immediately. To do this, you'll need a compelling sales letter, one that will draw your readers to reach for their credit card and make a purchase. We'll touch on the 2nd option because if you can write a great sales letter, you will be equipped with the right ideas to formulate emails. A well written sales letter, read by a customer sitting on the fence will tip him in your favor. By scrolling through, reading and Re-reading your sales letter adidas superstar nz , the reader is sub-consciously convincing himself that your product is THE solution to his problems, and furthermore, it is being recommended by an authority, namely you. It will not be surprising should customers make purchases with their credit cards even before they contact you. All you will be doing is not to hard sell, but provide customer service, because your sales letter has done the job for you, on autopilot even in your sleep. Thus, the value of a good sales letter? Priceless... The key ingredients of a Sales Letter should encompass the following: 1) Give Hope People are constantly searching for Hope. They believe that the next product they buy is the next secret to solving their problem. Refer to the diet advertisements that have beautiful models and success stories, and think of what they're trying to sell you on... that's right nike air huarache black white womens , HOPE! Often, a person will sell himself on the success stories, purchase the product and then be inconsistent in consuming the supplement.
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