rxz123
Posts 1214
|
Here's a bold statement. Whether you know it or not Paddy McNair Manchester United Jersey , Google and its flagship advertising program, Google Adwords, affects your business today and, in all likelihood, will do so even more in the coming years. You can live in Poughkeepsie or Flatbush, Fairbanks or Ft. Lauderdale, a huge American metropolis or tiny town; indeed, anywhere on the globe but it will affect you anyway. This is not an exaggeration, simply a statement of fact. Just two decades ago, only a few people on earth had ever heard of the World Wide Web. Originally governmentally funded strictly for things like noncommercial research and enhanced networking capabilities for universities and governmental agencies, including NASA, the National Science Foundation, the Department of Energy, and the military, the world of communications and information exploded almost instantaneously in 1992 when the United States Congress opened it to commercial activity. For anybody over 15, their initial exposure to the World Wide Web probably came about with the novel idea of electronic mail, email, then the dial up modems of American Online, rise of Netscape, Yahoo, and early search engines.But, in point of fact, for most people it was merely a fun novelty. Until two bright Stanford students, one born in the U.S.A. and the other an immigrant from Russia, set the internet world on its head. The world knows their work as Google. Like an electronictsunami, it drowned its competitors. More than 70% of all global searches are made on Google. Every continent Michael Carrick Manchester United Jersey , nation, and city on the planet in hundreds of languages, including Klingon for Star Trekkers. "All very interesting", you might say, "but I thought this was supposed to be about how Google advertising affects me". To which I say: "Two words: Google Adwords." Here's the real deal you need to know. Even if you aren't marketing your business with Adwords, your competitors are, to your economic disadvantage. Don't take my word for it. Consider: "We're not in the business of keeping the media business alive. . . we're in the business of connecting with consumers." Trevor Edwards, Corporate V.P., Nike, Inc. We are all familiar with the traditional business model and its marketing. Television ads for car insurance, fast food, lawyers on demand. Coke, Bud, Geico, MacDonalds commercials are omnipresent. Ever-present ads about medications for heartburn, sore backs, arthritis. Radio jingles, billboards, newspapers, magazines, paper cups at the ball game. Maybe you ought to ask yourself whether continuing to spend thousands and thousands of dollars for so little return on your investment makes sense when there's a better way of getting customers. Think about the antiquated advertising model, you know, the one we all grew up with: radio, television, signs and posters, newspapers and fliers Matteo Darmian Manchester United Jersey , magazines, billboards, Yellow Pages, and more.
|