wilen37
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We make clothes for fat or for kids who are not cool ." Seven years ago the CEO of abercrombie and fitch , Mike Jeffries, enunciated these words in an interview with Salon web . A statement that through the power of social networking sites, exploded last May, causing a crisis of image signature using as bait a burly guys and shirtless in the door and who boasted of being the most " exclusionary " ( in the words of Jeffries himself) in the fashion world . A manager who came to say that before lowering or donate clothes or damaged taradas prefer " burn " .
Filmmaker Greg Karber , after reading the controversial statements Abercrombie counselor , decided to take his camera to the streets and give away clothing abercrombie ireland vagrants and homeless to give where it could hurt them : the people , it was not cool to the criteria selection of the brand , they would be the ones to transform the image of Abercrombie . The successful campaign was overwhelming :
After the media storm , the firm has decided to retreat and has confirmed , via Reuters, that manufacture clothes in larger sizes (from size 40 -10 in USA- ) . The new sizes from debut next spring and even try to amend a bad image for the consumer , the damage is already done.
You can read the full article on abercrombie and fitch ireland.
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