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PANDORA is play a much bigger role
Socially responsible” Danish jewelry brand pandora charms online sale PANDORA (not to be confused with streaming service Pandora) has selected McCann London to lead a new global campaign for spring/summer 2017.
McCann will be tasked with creating all above-the-line advertising for the campaign, as well as supporting other communications channels related to the effort. According to a statement, the campaign will mark pandora charm bracelets “the first step in a new direction in terms of how the brand will be celebrating female empowerment through jewellery in the future.”
“PANDORA pandora gift sets is already a powerful force in the jewellery industry. With the ambition they have, there is an opportunity for the brand to play a much bigger role – one that we’re delighted to help realise,” added McCann London CEO Alex Lubar.
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