llmissjj3
Posts 5
|
Nike's new products on Amazon
Nike, the world's largest footwear maker nike free , said on Thursday it would launch a pilot program with Amazon to sell a limited product assortment on its website, ending a long toe to toe standoff between the two companies.
Nike's nike womens shoes comments confirmed an earlier report, which said the footwear maker was seeking to directly sell its products on Amazon, rather than through third-party and unlicensed dealers.
"We're looking for ways to improve the Nike consumer experience on Amazon by elevating the way the brand is presented and increasing the quality of product storytelling," Nike Chief Executive Mark Parker said on a post-earnings call.
But the executives said that new products nike air max 1 in the pipeline, more focus on e-commerce, tighter distribution through retail partners, and—of course—speed will be key to the company’s long-term growth.
|