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Adidas eyes new forms of competition
While Adidas adidas casual shoes(OTCQX:ADDYY) has been running laps around rivals Nike and Under Armour by certain metric, the athletic apparel giant is eyeing new forms of competition for sales dollars.
"Anybody that competes for the attention of a young person . Netflix, Instagram: They’re all out there competing for share of wallet. A kid only has so much money to spend," observes Adidas Global Creative Director Paul Gaudio.
As one of the largest adidas originals shoes sportswear brands, Adidas is deeply rooted in the worlds of athletics and lifestyle.For footwear and apparel alike, its new designs are state-of-the-art, and many of its past designs are considered fashion staples.
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