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Although Selena Gomez has been signed to adidas for quite a while now, it often goes unnoticed due to many other celebrity sneaker partnerships. Considered to be the face of the Adidas NEO Cheap UK category (centered around the younger adidas consumer), Selena Gomez just got her very own silhouette, named the adidas Selena Gomez NEO Racer.The Selena Gomez NEO racer is designed with simplicity in mind. Minimal branding is found on the shoe, which appears to only be found on the tongue and heel of the shoe. It has a modern look that definitely looks like all the new models adidas has been releasing lately.
Justin Bieber has partnered up with Adidas NEO Discount to bring us not only a pair of kicks but also a contest. He has been rocking a special gold colorway the newly minted sneaker on his tour and in helping to launch the brand has planted a few pair along each stop for his fans to find in a based on a few clues that he will be dropping.
The Adidas NEO Cheapest Label brand looks to blend active and casual elements into a seamless mesh and as a result we get a few colorways of the all new adidas NEO Summit. The hybrid hiker features molded upper with a simple three eyelet lacing system topped with a D-ring eyelet. With an ultralight outsole and neoprene bootie they definitely offer comfort loads of comfort for those of you who take style off of the beaten path. Be on the look out for them to release to select adidas outlets in the near future.
Olympic diver Tom Daley just made a splash in his debut as a UK brand ambassador for Adidas NEO Best Price.
As part of the two-year agreement, Bieber will wear his favorite Adidas NEO UK Clearance looks, make appearances for the label in major markets and share its latest news and collections through his social media reach. Additionally, Justin will front NEO’s seasonal campaigns under its “Live Your Style” tagline, with the Spring/Summer 2013 range to debut in February.“
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