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The less beautiful face of Abercrombie & Fitch : '
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Mary was shopping a few months ago when a man approached him : his physique had struck him and wanted to cite an interview. She thought it was one of those actors that come out on the streets looking for new faces to the catwalks. However, what he was offering was a job in a clothing store abercrombie and fitch . A Mary 's because they signed guapa.Cuando you enter the store that the brand has in Madrid, the only of Spain , the first thing that jumps out is the beauty of the people who care : are called 'models ' ( models). Even before going through the door , two young boys with naked torso are received with a smile to the world clientes.Un handsome " They make a separation of people into categories, according to their physical profile ," explains Mary, name under which cover up the identity of the actual working of Abercrombie . "In fact , the contracts are different. I have a contract to model, because it is as if model shop " Apart from these categories , we found three other within the small ecosystem of A & F: . Stylist ( stylist ) , impact ( store keepers ) and overnight ( night workers ) .
" Except for overnight , which do not require them any physical requirement , all people who work in the store are , from an objective point of view, a good physique ," says Rachel (not her real name) , a former stylist brand . " All models are better but as high as anyone 's in abercrombie uk store is a beautiful person."
Both young , before starting work, had to pass an interview. " It's actually a collective meeting and gives pretty much the same until you know you have to speak Spanish or studies , the only thing is the physical look ," says Mary.
"All I ask you is very general ," recalls Rachel. " At the end you make a couple of photos of face and tell you they will call you in a few days . Not based on anything other than the physical to catch you in one position or another . " According to the workers, those pictures pass by the store managers make a vote on them, then send them to the heads of the U.S. where they decide the puestos.Es at the time of signing the contract when the worker discovers what the position is assigned . " If you are more short, if you're chubby , if you are facing roughly mona therefore put you in the store or put you up ," says María.Los positions are offering the brand split time . This fact, looking age profile between 18 and 25 years , motivates much of their workers are students . "If you have a test with it not bring proof , you have to change shifts with a colleague ," laments Mary. " Now if you have a casting because you model , you need not go to work and get paid that day well . Have some assumed that the profession of many who work there is to be models and they can not take their time to the profession. " ' Neither fat nor pardillos'A & F magazine covers held a few weeks ago for a controversial statements of its CEO, Mike Jeffries, who described his business philosophy : " . . We make clothes for fat or for guys who are not trendy beautiful people want Dependents in our stores and customers ," said " our clothes no. is for everyone , nor want it to be . are we exclusive?course we " .
Although the statement was made seven years ago , when it went unnoticed , was recovered for the book The new rules of retail, where two market analysts took it to show that some abercrombie and fitch online brands discriminate against sections of the population . So they came to social networks , where users shed harsh criticism against the CEO.
"The impact that the news has made me realize that people have no idea what is inside the store ," says Mary. " The general policy of the company is based on those statements."
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Abercrombie & Fitch: Del "fat ni, ni ugly" to make
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We make clothes for fat or for kids who are not cool ." Seven years ago the CEO of abercrombie and fitch , Mike Jeffries, enunciated these words in an interview with Salon web . A statement that through the power of social networking sites, exploded last May, causing a crisis of image signature using as bait a burly guys and shirtless in the door and who boasted of being the most " exclusionary " ( in the words of Jeffries himself) in the fashion world . A manager who came to say that before lowering or donate clothes or damaged taradas prefer " burn " .
Filmmaker Greg Karber , after reading the controversial statements Abercrombie counselor , decided to take his camera to the streets and give away clothing abercrombie ireland vagrants and homeless to give where it could hurt them : the people , it was not cool to the criteria selection of the brand , they would be the ones to transform the image of Abercrombie . The successful campaign was overwhelming :
After the media storm , the firm has decided to retreat and has confirmed , via Reuters, that manufacture clothes in larger sizes (from size 40 -10 in USA- ) . The new sizes from debut next spring and even try to amend a bad image for the consumer , the damage is already done.
You can read the full article on abercrombie and fitch ireland.
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